New app enhances behavioral marketing

Webtrends, the global leader in transforming digital experiences, announced Webtrends Campaign Streams, an application that provides ExactTarget customers in-the-moment insight into the performance of their marketing campaigns.

Built specifically for the ExactTarget HubExchange Marketplace, and available free of charge, ExactTarget users can now view campaign response as-it-happens, including geography, device type, landing pages, and conversions and abandonments immediately upon launching a campaign. Targeting abandoners with timely, relevant messages is available through Webtrends Email Remarketing, a paid companion solution that allows for in-the-moment, behavioral marketing through a seamless integration with ExactTarget.

“The ability to see and act upon results as they happen is critical for email marketing success,” said Jeff Seacrist, Webtrends VP of Product Strategy. “Webtrends and ExactTarget can now provide marketers the unique ability to observe trends and identify abandoners immediately which allows them to quickly adjust their campaigns and personalize remarketing efforts. The outcome is a more tailored and highly personalized experience that can provide dramatically improved lift of campaign performance.”

The new app is built on Webtrends Streams, the latest innovation from Webtrends, which harnesses rich visitor-level data across all digital properties and delivers it as-it-happens. By fully leveraging Streams within ExactTarget’s Interactive Marketing Hub, marketers can instantaneously use digital intelligence to deliver increased lift of their email marketing programs. The free app provides a unique perspective into campaign responses as they occur.

“We are pleased to welcome Webtrends Campaign Streams to the ExactTarget HubExchange Marketplace,” Ian Murdock, ExactTarget’s vice president, platform and developer community. “Together with companies like Webtrends, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”

HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

For more information on HubExchange, visit www.HubExchange.com.